Turn Laundry into
a Ritual of Self care™
Meet The Founders
We believe that the greatest form of wealth is health. Over the years, we’ve dedicated ourselves to finding ways to optimize our wellness routines and create healthier, more sustainable lifestyles. Both of us grew up facing various health challenges—digestive issues, cystic acne, and in Bernard’s case, persistent nosebleeds—that were never fully addressed at their root. Through trial, reflection, and growth, we discovered the transformative power of making small, intentional changes, starting with our diets and gradually incorporating healthier swaps into our daily lives.
Kind Laundry was born out of a shared realization: when we looked at the laundry aisle, we saw a problem: conventional detergents were filled with harsh chemicals and packaged in single-use plastics, yet there were few effective, eco-friendly alternatives. That’s why we created Kind Laundry—a premium, sustainable, and non-toxic laundry care line that delivers exceptional results while being kind to the planet, pets, and people.
Our mission is simple: to provide meaningful, impactful solutions that give you peace of mind. When you choose Kind Laundry, you’re making a safer, healthier choice for your family and the environment.
At the heart of our business is kindness and transparency. As passionate innovators, we aim to transform your laundry routine into a ritual of self-care—one that aligns with your values and supports your well-being. As a soon-to-be mother, I’m even more inspired to create products that are not only high-performing but also safe and gentle for the most delicate skin.
Together, we’re redefining what it means to care for your clothes, your home, and the world around you—one load of laundry at a time.
Angie & Bernard
Kind Laundry Co-Founders
Our Values
INNOVATION
Better quality formulations.
TRUST
We believe in 100% transparency
IMPACT
Make meaningful change and give back.
A KINDER WORLD
From product innovation and ingredient sourcing to order fulfillment and logistics, every decision we make is guided by practices that are better for our planet and our collective future. As a purpose-driven company, we’re on a mission to eliminate single-use plastics and reduce the environmental footprint of everyday routines.
Since launch, we’re proud to have helped eliminate over 500,000 single-use plastic jugs and packaging from landfills. But our commitment doesn’t stop there. We’ve also donated 50,000+ laundry detergent sheets to local animal shelters across Canada, because kindness extends to every living being.
When you choose Kind Laundry, you’re not just choosing a product—you’re making a kinder choice with every wash. Together, we’re proving that small changes can create a big impact.
Featured In
ENVIRONMENTAL & SOCIAL IMPACT
We believe in demonstrating kindness and responsibility to ourselves, the planet and all animals. We seek to give back and support causes near to our hearts.
Plastic Jugs Eliminated
500,000+
Sheets Donated
23,000+
Households & Families Served
160,000+
Your Travel Companion
100% liquidless, light-weight and compact makes Kind Laundry perfect for on-the-go washing and stain fighting. Tuck into your carry-on and enjoy your travels.
STARCH-FREE
Better quality ingredients with no toxins, chemicals or unnecessary fillers.
ZERO-WASTE
100% recyclable packaging. No plastic, ever.
TRAVEL FRIENDLY
Easily tuck into your luggage for washing on-the-go.